WAXAHACHIE — For over 150 years, the Waxahachie Daily Light has served as the news staple in Ellis County. The newspaper has adapted well to the ever-changing world of the media industry with the creation of its web-based access, e-editions, special products like the Ellis County Business Journal and Destination Ellis County, and previously adjusting its delivery time and days.
The time has once again come for the Daily Light to readjust its business model to better serve its readers. Beginning the week of June 5, the Daily Light will move to a three-day-a-week publication to be distributed on Wednesdays, Fridays and Sundays, announced Daily Light Publisher Scott Brooks this week. The Midlothian Mirror will also shift its publication day from Wednesday to Thursday.
"This is an important time in our long history and for our company. We've chosen to adjust now rather than later when we don't have much of a choice,” Brooks said. “As a result of these changes, we will be better positioned to provide content when and where readers want it. And, that's what matters most."
According to Google Analytics, the Daily Light has seen 714,052 unique visitors to its website over the last 12 months with over 5.8 million page views. Insight numbers provided by Facebook show the Daily Light has approximately 22,800 followers, which is quickly approaching the 24,600 followers of the Waco Tribune and has already surpassed the Cleburne Times-Review (22,400) and Stephenville Empire-Tribune (14,900).
Daily Light Managing Editor Travis Smith noted that, while the industry has clearly shifted breaking news to the internet-first model, Daily Light and Mirror subscribers will continue to see feature stories and in-depth news articles first before the content is posted online. He also noted readers will not see a drop in the amount of content delivered with each issue, as page counts are expected to increase in each of the three Daily Light publications.
“Our staff understands the shift to the internet-first part of the business, as we are all part of the ‘need-it-now’ generation,” Smith said. “We also recognize the opportunity to provide our subscribers with fresh content that has not already made its rounds on social media. This shift will give us more flexibility with what stories we can chase and add depth to, and will allow for us to bring some new aspects of storytelling our print and online products. We are still a seven-day-a-week news source — that hasn’t changed. If news breaks, the Daily Light will be there.”
Brooks echoed the sentiment and added, "I am deeply committed to leading the Daily Light Company into the future and to not only navigating the ever-changing media landscape but to doing it with an equally deep commitment to Waxahachie, Midlothian and you, our readers."