MIDLOTHIAN — In a world that’s inching closer and closer to a digital realm for all things business, one local media company is serving the community with results that “pay-per-click.”
Cristers Media is a digital marketing agency that enhances a businesses’ online residency through website design, social media management, and Pay-Per-Click (PPC) campaigns.
“I’ve been in the business now for ten years or so, and one thing I see over and over again is that people have been burned by their ‘web person,'" began Buddy Rigotti, owner and PCC strategist of Cristers Media.
“We take a holistic approach to not just putting up a nice looking website, but also to have your website be the hub of your business where it actually produces revenue for your company. That’s where we take that next step with making a website and getting it to actually work for the business,” he included.
After moving to Texas in 2015, the Las Vegas native has a passion for HTML coding that began in 1999 during his senior year in high school.
“From there I taught myself, built on what I knew, and went to college and found any excuse I could to build a website,” Rigotti recalled. “I just learned more and more and had fun at it.”
As one job led to another, word spread of Rigotti’s skill and friendly workability, leading him to create his company in 2008.
From redesigning websites to creating marketing strategies, Rigotti has built a reputable repertoire that serves both multi-billion dollar companies and “the business next door.”
“We do business-to-business services, mainly in web design and web marketing, so if a company needs to upgrade to a new website or get a new website entirely, we can do both,” Rigotti explained.
In 2015, a Verisign study reported that 84 percent of consumers deem small businesses with websites as more credible than ones without an online identity. It also found that 91 percent of U.S. consumers use the internet to look for local goods and services, and 93 percent use it for research before making a purchase.
Though the need is great for companies like Cristers Media, Rigotti points out that a certain stigma is typically associated with most website developers.
“One of the organizations I’m working with now, it took them four years to get their website built by an agency, which is the worst story I’ve heard so far,” Rigotti recollected.
“From the beginning, I’ve always wanted to treat people like I’d like to be treated - returning phone calls and emails right away, and being responsive,” he affirmed. “People seem to latch onto that because they’re not used to that kind of service, unfortunately.”
Rigotti goes on to assure that his company is breaking the mold of “neglected customer service” within the digital industry.
Contracting with the Midlothian Chamber of Commerce, Xen Tan tanning products in Plano, a branch of the Fossil watch company in Dallas and many other organizations, Rigotti’s services range in versatility and functionality.
“We don’t have a set package because everything is custom,” Regotti noted. “We’re a company that really wants to help organizations ‘win on the web.’ Whatever the client needs, we help them get that. That’s our deal, and it’s really our service level that people appreciate and pay for.”
As more organizations turn to digital avenues of business, web developers are in high demand, and according to Adobe Systems, 38 percent of people will stop engaging with a website if the content or layout is unattractive.
The computer software company also adds that given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain.
“It is extremely important for businesses to have a nice website,” affirmed Cammy Jackson, President of the Midlothian Chamber of Commerce. “Nowadays, almost everybody will Google the business that they want and visit the website to see what services they offer, and I think it’s imperative to have a good website that’s easy for consumers to navigate through."
Recently awarded second place for Outstanding Chamber Website for the 2017 Texas Chamber of Commerce Executives (TCCE) annual conference on June 20, Jackson goes on to credit Rigotti for the success.
“Not only was it easy to work with him, but a lot of time when somebody is working on your website they talk about the technical side, and you’re left thinking, ‘I don’t even know what you’re talking about,’” Jackson articulated.
“But Buddy spoke plain English and tells you exactly what he’s going to do, and breaks it down to the level that most people who don’t work on websites can understand,” she complimented. “I would highly recommend them. We’re an awarding winning website, and I owe that to them.”
As for the media company’s impending future, Rigotti plans to continue pairing his “handshake values” with new technologies in a quality product that’s pleasing to his clients.
“For now, we just want to help organizations’” Rigotti encouraged. “I’d like to keep doing what we’re doing, take on bigger projects, and establish myself as an expert in Ellis County for web design and marketing.”
“I really like Midlothian and the people here, and we try to blend the new technology with that old school element of friendliness for our clients, and so far it’s a good combination that’s working,” he finished.
To connect with Cristers Media, visit cristersmedia.com or call (469)-751-2493.
Chelsea Groomer, @ChelseaGroomer