North Texas Target stores unveiled a new way for customers to pick up and shop this week when the retailer expanded its Target Drive Up program to the area. Here are five things to know about Target’s new service.
1. What is Target Drive Up?
By using the target smartphone app, customers can place an order for any goods and items, including groceries, from participating Target locations. Target will notify the customer when the order is ready for pick up, usually within two hours. Customers are then asked to hit a button on the app to notify the store that they are on their way. After parking in designated spots at the front of the store, customers only need to wait in their car for store associates to come and load the order.
2. The expansion
With this week’s expansion into the south and southeast, more than 270 stores now offer the service. This includes the Sherman Town Center location and stores in McKinney and Allen in Collin County. Beyond Texas, the expansion also brought the service to Florida, Louisiana, Mississippi, Oklahoma and South Carolina.
3. Origins of Target Drive Up
The service was initially tested in the Minneapolis area last fall and garnered positive guest reviews. With the latest expansions this year, Target plans to have the service available in 1,000 stores across the U.S. by the end of 2018.
4. Other future services
Following the expansion of the Target Drive Up program, the retailer also plans to expand or launch other programs aimed at assisting customers in shopping for daily essentials. These efforts include its same-day grocery delivery service and a program that lets customers in select markets have their store purchases delivered to their homes the same day of purchase. In May, the retailer also plans to expand its Target Restock program, which allows the next-day delivery of essential items.
5. Recent trends
Target represents the latest retailer to offer a similar grocery delivery program in Texoma. Kroger officially unveiled its Clicklist program at its Sherman location in early 2017, while Walmart began its own grocery pick up program in February of this year.