Paula Baucum, of PR Baucum & Associates, has been retained by Approved Home Health Care ( as the public relations and marketing liaison.

With the goal of making Approved Home Health Care the first choice of both clients and referring physicians and social workers, Baucum will be assisting the company in developing programs and policies for public relations, collaboration with physicians and social agencies, and creating goodwill programs at the community level.

“This opportunity feels very much like a calling,” Baucum said. “Among my passions is a long-term commitment to senior citizens, which is why I have volunteered with Meals on Wheels of Johnson and Ellis Counties for the past 12 years, and currently serve as Chair of the Board of Directors.”

Utilizing a full set of public relations tools, from traditional marketing and advertising to modern digital and social media sources, Baucum a long-term community leader, has worked with for-profit, non-profit and governmental agencies in a career spanning nearly two decades.

Baucum recently served as a trustee for Baylor Medical Center in Waxahachie and served as co-chair fundraising steering committee for the New Baylor Scott & White Health Hospital that raised a record-breaking 2.4 million dollars.

Approved Home Health Care is a certified Medicare home health company that is licensed by the state of Texas, providing care for patients throughout Ellis, Johnson, Navarro, Kaufman, Dallas, and Tarrant Counties.  Approved Home Health Care is “CHAP Accredited” (Community Health Accreditation Partner), which holds home health agencies to the highest-level standard of excellence.

The home health care company is staffed by the best professionals in the industry, who keep their skills and certifications current by continued education and training.